June is ‘Do It Yourself Marketing’ Month. So what is your marketing strategy? Do you do it yourself or do you have someone else doing it for you? Or a combination of both? Either way, do you know what is working? If not, that should be your first action item. Start tracking what’s working and what’s not. This will save you lots of money over time.
Below are the strategies for marketing that I recommend. I believe they will work for most any business.
- Know Your Target Market. Get very specific. Who can use your products and services? Consider the demographics of your perfect client. Often times the more specific you can be about your perfect referral, the better the chances of receiving a referral.
- Networking is a great way to market your business and build relationships in order to gain business. It is recommended to be part of a closed networking group like BNI (one industry represented per Chapter) and 2 open networking groups (multiple of the same industry), i.e. The Chamber of Commerce, Business Alliance, etc. and perhaps a service group like Kiwanis, Rotary, etc. Building relationships by seeing the same people over time creates visibility which builds creditability in order to receive word-of-mouth referrals.
- Keep in touch with prospects and clients. Not everyone you meet may need your product or service right now, but if you stay in touch with them, perhaps in the future if they have a need, you will be top of mind because you kept in touch and will be the one they call or refer. In my newsletter in April, I covered tips for Customer Loyalty which gave information and tips.
- Marketing Materials that represent you, your products, and services well. Make sure your branding and message is consistent across all platforms. Whether you are marketing face to face or online ensure your logo, photos, tag line, colors, are consistent. You can be a one person show, but the little things can make you look like the ‘big guys.’
- Track Everything. Go back through your last 6 to 12 months of business and determine where the business came from. And depending on the answer would determine where to focus. Ask each new client, how did you find us? Let the stats drive your future marketing efforts.
Much of this you can do yourself, but do you have the time and the skill set? It’s always best to consider what you do best and like and enjoy doing and delegate the rest.
I hope you have found this to be helpful. Your comments are welcomed and appreciated.
To Your Success,
‘Helping You and Your Business Look Good’